Secure Payment Gateway
Several different payment gateways are available, but how do you know which one is the best for your eCommerce store? We break down the basics of using a secure payment gateway that your business can rely on and that promotes customer confidence.
What is a Payment Gateway?
A payment gateway is a secure link between your site’s shopping cart and your company’s merchant account. It consists of several features that safeguard your customer’s details. An eCommerce store cannot directly access its customer’s credit and debit cards, which is vital in assuring them of confidential, secure transactions.
A secure payment gateway adds encryption to payment methods for authentication so that the payment processor can approve or decline the transaction. The encryption method in use is critical to safeguard customer details from the eCommerce store owner and from fraudulent attacks. Selecting the right payment gateway is critical for the success of every online business.
Why is your choice of payment gateway important?
Careful research is vital when selecting a secure payment gateway. Several issues must be examined before selecting a gateway as the wrong choice can have a negative impact on your eCommerce store.
Here’s what to consider when selecting a payment gateway provider:
- Does the gateway accommodate the payment methods that your customers use?
- Is it flexible enough to cater for international and alternative payment methods other than traditional credit and debit cards?
- What transaction fees will you have to pay to the gateway provider? Are there setup fees, monthly and per transaction gateway fees?
- Does it have an integrated shopping cart solution?
- How will you integrate the gateway with existing shopping cart?
- Is your payment gateway compliant with the third-party Payment Card Industry Data Security Standard (PCI DSS) and to what degree is it compliant?
- Does your payment gateway offer tokenization security features that offer customers the use of a once-off code to complete their transaction?
- Are comprehensive fraud prevention methods in place and what levels of fraud detection does it have?
All the points above should be covered to assure you and your customers of a secure, exceptional customer experience.
Get in touch with us today to find the right quality B2B or B2C ecommerce solution that protects your customer's data and keeps them happy.
How can Merchant Direct provide the best payment gateway for my business?
Merchant Direct has done its homework. Our company works with the best in the industry to offer our clients the greatest possible service with a secure payment gateway that works for your business.
Our payment gateway delivers a range of services, including:
- A secure low-cost solution to support your eCommerce store
- Level 2 and Level 3 Interchange Optimization
- Free integration with your website's shopping cart
- Tokenization and Advanced Fraud Filters (and a personal account rep to help you set them up!)
- Point to Point Encryption
- Omnichannel Payments
- Recurring Billing
- Customer Rewards Programs
- Virtual Gift Card Support
- Ongoing Support